Freelance · UI/UX & CX Design
Design that feels effortless to the people using it.
I'm Anneke Weber — a Pretoria-based designer with 20+ years of crafting apps, websites and customer experiences for teams in South Africa, the UK and the US. Every deadline met, with time to spare.
- 20+
- years designing
- 3
- continents served
- 100%
- remote & on time
How I can help
01
UI/UX Design
Research, user journeys, wireframes and high-fidelity prototypes for web and mobile apps.
02
CX Design
Journey mapping, UX audits and content architecture that make every touchpoint feel considered.
03
Websites
Shopify, Squarespace and WordPress builds, landing pages and on-page SEO done properly.
04
Digital Support
Ongoing partnership: email design & coding, social assets, launches and performance reporting.
Current engagement · 2026
Digital Support Partner for AYMES International
AYMES is a UK-based healthcare nutrition company. Under a 12-month contract, I support their Market Engagement team with hands-on digital execution across web, email and social — all within the medical, legal and regulatory standards of a healthcare environment.
Visit aymes.com ↗Websites
Shopify & Squarespace updates, product SKUs, data sheets and launch assets.
Landing pages & SEO
Campaign pages and blogs optimised with on-page SEO best practice.
Email
Designing and coding Pardot emails, templates and forms in HTML/CSS.
Social
Canva assets, posting and community care across Facebook, X, LinkedIn & Instagram.
Reporting
Follower growth, impressions and campaign lead-generation insights.
Selected work
More on Dribbble ↗
Case study · Fintech platform · Avenu Technologies
IntroLend ↗
Agent portal and admin dashboards for a US lending platform, from user flows to UI system.
Website · Investment management
Capicraft ↗
A refined, trust-led site for a boutique owner-managed investment firm.
Dribbble · Mobile app
Rand Water ↗
A citizen reporting app for water leaks and infrastructure issues.
Case study · Mobile app
HomeKick Pro ↗
Helping homeowners find trusted pros, and pros manage tasks, quotes and invoices.
Website · Beauty & e-commerce
LCN South Africa ↗
Campaign-driven brand site for a leading cosmetic nail manufacturer.
Dribbble · Mobile app
FEMA ↗
Fire-equipment maintenance app for alarms, tag scanning and offline syncing.
Case study · E-commerce · Stride Technologies
Edu Supply ↗
UX flows and UI for ordering complete school stationery lists in a few taps.
Website · Financial services
Tru Finance ↗
A bold, simple story for an all-in-one financial wellness solution.
Dribbble · Branding & website
Bona Bona Game Lodge ↗
Responsive WordPress site and event branding for a bushveld game lodge.
A little about me
I studied Publishing and Visual Communication at the University of Pretoria, and have spent two decades moving from print and web graphics into product and customer-experience design. My process is simple: understand the business, map the user journey, design and review together, then hand over clean, QA'd work.
I work fully remotely, in English and Afrikaans, and love being part of a cross-functional team.
- 2026 —
Digital Support Partner
AYMES International (UK) · Contract
- 2022 – 2024
UI/UX Consultant
Avenu Technologies (US)
- 2019 – 2022
UI/UX Consultant
MH Universe, Franc, UVO Communications, Stride Forward
- 2016 – 2019
Graphic & Website Designer, UI Analyst
Protocol Software Development
- 2012 – 2015
Graphic & Website Designer
ASG Sport Solutions, NGDA
Available for freelance projects
Have something in mind? Let's make it lovely.
anneke@wadesign.co.za+27 83 254 6695 · Pretoria, South Africa